For decades, luxury watch collecting has been a male-dominated space, so we decided to change the narrative by featuring three powerhouse women in the industry, sharing their passion for timeless timepieces. For this project, my partner Danielle and I developed the concept, selected the talent, wrote the script, directed the visuals (set design, props, styling), and handled copy direction (soundbites, script, storyline) on set. We also created all assets for social and digital platforms.