Product-focused
Director’s Treatment
Glamorise
Comfort is Confidence.
Emotional/Brand-focused
SOCIAL • brand campaign • ART DIRECTION • DESIGN • Casting • STYLING
The best bras lift us up, providing support, comfort, and confidence, empowering us to feel and be our best. For 100 years, Glamorise has bridged the comfort gap for every woman.
As the Art Director for the Comfort is Confidence campaign, I created a visually compelling narrative that showcased the transformative comfort and confidence of Glamorise bras. I developed a cohesive look and feel that aligned with the brand’s legacy, blending modern sensibilities with an aspirational and authentic tone.
Agency - Malka Media
Associate Creative Director (Art) - Megan Dreisbach
Associate Creative Director (Copy) - Priscilla Cutri
Producer - Brian Egan
Video Director - Anne Hollowday