ART DIRECTION • DESIGN • Branding • STYLINGGlosslab
Your hands are going places
Glosslab revolutionizes the nail salon experience by prioritizing hygiene, efficiency, and sustainability. As the go-to choice for those seeking a blend of luxury and practicality, Glosslab's streamlined membership model makes nail care incredibly convenient. It’s like an “efficient oasis” where you can unwind while pampering yourself.
As Art Director, I created a versatile content library of assets for use across social and marketing materials that connects with today’s fast-paced, style-conscious audience. The visuals reflect Glosslab’s “efficiency meets luxury” ethos, showcasing a polished, aspirational lifestyle that empowers women to own their day.
Final Images
Final Images
Final Images
Final Images
Final Images
Final Images
Farmer’s Market
For visual direction at the Farmer's Market, we’ll capture a vibrant day filled with fresh produce and flowers.
MoodboardThe "Morning Routine" visual direction combines an energizing high-intensity workout and a refreshing wellness kitchen scene.
morning routine
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Cocktail Hour
We're capturing the lively rooftop scene with the NYC skyline as the backdrop. We start with a wide shot to set the mood, then zoom in on hands holding martinis and wine glasses, highlighting those elegant moments of connection.
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fresh air
The "Fresh Air" segment captures an energetic vibe focused on outdoor workouts that emphasize movement and connection with nature. It blends dynamic visuals of stretching and running with stylish moments, showcasing an active lifestyle in a refreshing, motivating setting.
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Treat yourself
hostess
professional
This concept captures the dynamic lifestyle of the modern woman in NYC, blending the hustle of city life with the intimate vibe of a café meeting.
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Final ImagesThe vibe at Glosslab embodies a joyful self-care experience, showcasing chic polished nails as the ultimate indulgence. It invites customers to enjoy a pampering session in a vibrant and welcoming atmosphere that celebrates individuality and style.
MoodboardThis moment is all about the girls, blending the joy of cooking with chill vibes while hanging out with friends.
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