Celebrated each year on June 8th, World Oceans Day unites people worldwide to protect and restore our oceans. Love Beauty and Planet joined the movement by launching a new product line made with ocean-bound plastic. They also partnered with the Surfrider Foundation to sponsor 26 beach clean-ups and donated to support ocean conservation efforts.
Video Production: in partnership with The New York Times T Brand Studio
Video Production: in partnership with The New York Times T Brand StudioOrganic Social
Love Beauty and Planet’s social campaign encouraged followers to take action against plastic pollution and join Surfrider beach cleanups. Using surreal visuals to convey the critical issue of plastic in our oceans and water supply, the campaign aimed to make the pollution problem feel urgent, engaging, and real to viewers.
LOVE BEAUTY AND PLANET X SURFRIDER
Love Beauty and Planet and their sister brand, Love Home and Planet, partnered with the Surfrider Foundation to sponsor 26 beach clean-ups and donate $250,000 back towards protecting our oceans.
Clean Ocean’s Edition
Love Beauty And Planet
Social Campaign • Strategy • Art Direction • Design • Styling Love Beauty And Planet
world ocean’s day Campaign
Love Beauty and Planet's limited-edition personal care line is packaged in bottles made from 100% post-consumer recycled (PCR) plastic, sourced from within 10 miles of the coast to help prevent ocean-bound waste.
Product launch
Agency - Unilever HQ
Senior Art Director - Megan Dreisbach
Copywriter - Emma Wallace
Strategy - Gerhard Stiene