The Weight Watchers Freestyle social campaign highlighted the program's flexible approach to weight loss by emphasizing the expanded ZeroPoint foods. Through real-life success stories, recipes, and engaging visuals, it encouraged members to share their journeys with the #FreestyleEffect hashtag. The campaign celebrated freedom in meal choices, resonating with those seeking a sustainable and enjoyable health journey. As part of this, I developed a creative vibe on social media, focusing on visual storytelling that showcased healthy eating as flexible and authentic, inspiring members to connect through their experiences.