As Art Director for Needles & Pins, I led the design for the print and out-of-home (OOH) campaigns, visually capturing tattoo art’s journey from niche to mainstream alongside host Grace Neutral. The project emphasized both the personal and cultural impact of tattoos, so I blended gritty textures with bold visuals that conveyed the art's raw beauty and global influence. Each piece was crafted to echo the intimate, documentary style of the series, offering viewers an authentic glimpse into the tattoo world’s evolution. This approach helped position Needles & Pins as a powerful exploration of tattoo culture worldwide.