Social Strategy + Content Creation + Prop Styling

Love Beauty and Planet

Love Beauty and Planet provides accessible sustainability within the personal care category.
In a world where “clean beauty” is at a premium for women, the brand’s mission is to merge beauty and planet with
little cost for you or the environment. It starts with your daily beauty routine by choosing LBP, and encourages you
to continue to make mindful decisions for the planet throughout the day.

Instagram Grid

Product-focused Photography (MOod, fragrance, texture)

Product Launches and Innovations

LIFESTYLE | self-care | SEASONAL

How-to content

MISSION-DRIVEN social posts

Brand Content \ Seasonal Campaigns

Weight Watchers Freestyle

Member Spotlight

Agency: Laundry Service
Creative Director: Emily Addis
ACD: Jaimie Gibriano
Art Director: Megan Dreisbach
Copywriter: Ricki Friedman

Brand campaign

WORLD OCEAN’S DAY

World Oceans Day, celebrated on June 8th each year, inspires and connects people worldwide to protect
and restore the ocean. Love Beauty and Planet has decided to join the movement by launching a new product
line created with ocean-bound plastic, partnering with the Surfrider Foundation, and by donations that
will go towards protecting our oceans.

Video Production: in collaboration with the New York Times T Brand Studio

Love Beauty and Planet’s social campaign aimed to mobilize our audience to take part in our efforts to combat plastic pollution and drive traffic to our Surfrider beach cleanups. The series of surreal imagery depicts the very real problem we face — plastic in our oceans and water supply.

LOVE BEAUTY AND PLANET X SURFRIDER BRANDED EVENT

Love Beauty and Planet and their sister brand, Love Home and Planet, partnered with the Surfrider Foundation
to sponsor 26 beach clean-ups and donate $250,000 back towards protecting our oceans.

Clean Ocean’s Edition

Love Beauty and Planet ‘s limited edition personal care line of products are packaged in bottles made from 100% ocean bound, PCR plastic—collected within 10 miles of the coastline.

Product Launch—Organic Social

Agency: U-Studio (Oliver Agency)
Senior Art Director: Megan Dreisbach
Copywriter: Emma Wallace
Strategy: Gerhard Stiene

Product Launch

Ponds Rejuveness

Ponds Rejuveness is every beauty shopper’s dream come true.
Through a 360 launch campaign, we show this to consumers by focusing on the products’ premium
ingredients - Vitamin B3 and Retinol Complex (the same ingredients used by luxury brands).

banners

paid pinterest

Beauty/Health conscious

Value

Current Customer

PRINT

Agency: U-Studio (Oliver Agency) (Oliver Agency)
ECD: Bernardo Andrada
Creative Director: Roxanne White
ACD: Robert Izar
Art Direction: Lauren Abele, Megan Dreisbach
Copywriter: Chelsea Pech
Strategy: Mike Faley

social Campaign & Toolkit

Go See with ACUVUE™ RevitaLens

The social campaign “Go See” helped create buzz around RevitaLens, the first-ever contact solution from ACUVUE™.
RevitaLens launched its release in the US and Japan as the all-day companion for contact wearers.
It’s a solution that’s a total game-changer in comfort and exceptional disinfection so your focus is on your next adventure.

Go See illustrates activities and adventures that are better seen in full clarity.
The three-dimensional cut-paper illustrations are playful, arresting, and tap into both markets.
Japanese Kawaii culture and the growing trend of paper art in America influenced the art direction and design.
This medium has done a beautiful job in portraying how life is visually enhanced with RevitaLens.