Pond’s Rejuveness

As Art Director, I helped drive a 360° campaign for the launch of Pond’s Rejuveness, positioning it as the ideal choice for beauty shoppers seeking luxury ingredients. Emphasizing the premium appeal of Vitamin B3 and Retinol Complex—key ingredients found in high-end skincare—the campaign showcased Rejuveness as both accessible and highly effective.

Social • Brand Campaign • Art Direction • Design • Styling 
Print
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Agency - Unilever HQ
ECD - Bernardo Andrada
Creative Director - Roxanne White
Associate Creative Director - Robert Izar
Art Direction - Lauren Abele (lead), Megan Dreisbach
Copywriter - Chelsea Pech
Strategy - Mike Faley