Branding & Visual Identity
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ART DIRECTION • BRANDING • Design • WEB • UX/UINext of us
The Next of Us (NOU) is a porosity-first haircare brand for 3A-4C curls and coils, offering products tailored to the texture needs of a new generation embracing fluid styles and individuality.
Our mission is to celebrate changemakers and provide a platform for unfiltered self-expression. NOU goes beyond haircare, empowering people to confidently embrace their true selves.
Curl Patterns
Inspired by the natural waves, coils, and kinks of textured hair, this pattern uses contrasting lines and vibrant colors to showcase the beauty and diversity of curly hair. The pattern is scaled up wherever possible to create a bold visual impact.
Abstract Shapes
Taking a more abstract approach, we incorporate organic shapes combined with curly patterns. These elements add visual contrast and texture, reflecting the expressive, unique nature of the brand.
Our Journey
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Mobileproduct Landing
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product Details
DesktopProduct + Talent Photography
Mobile
Agency - Virtue Worldwide
Group Creative Director - Nari Kim
Associate Creative Director (Art) - Megan Dreisbach
Associate Creative Director (Copy) - Layne Crawford