Social Cutdowns
Agency - Grey Group
Group Creative Director - Sam Isenstein
Associate Creative Director (Art) - Megan Dreisbach
Associate Creative Director (Copy) - Eileen Mathews
Senior Art Director - Alee Bono
Senior Copywriter - Ann-Sophie Collier
*In partnership with Condé Nast Creative team
the art of intentional living
STORYTELLING • ART DIRECTION • DESIGN • SOCIAL
This project highlights the synergy between the Volvo EX30 and the Tiny Home movement, emphasizing the luxury and innovation found in small, efficient designs. Both the EX30 and Tiny Homes reflect a shift towards reimagining modern living—embracing less for more. Through a collaboration with Architectural Digest and tiny home expert David Latimer, the story showcases how thoughtful, minimalist design can deliver high-end performance and functionality. Volvo’s small yet powerful electric SUV is a perfect match for the ethos of compact, uncompromising luxury.